Ariana Grande has filed a lawsuit against retail chain Forever 21, claiming that the company used the singer’s “name, image, likeness, and music to promote their brands and products” without her permission. The suit claims that the chain attempted to partner with the pop star in “early 2019” but Grande declined “due to Forever 21’s unwillingness to pay the fair market value for a celebrity of Ms. Grande’s stature.” The suit also claims that Forever 21 went on to use imagery from Grande’s album and song “Thank U Next,” including visuals from her video for “7 Rings,” in order to “create the false perception of her endorsement.”
The complaint features numerous images from Forever 21’s Instagram page alongside similar stills from Grande’s videos, and alleges that the brand stole Grande’s likeness and launched “a misleading campaign across its website and social media platforms primarily in January and February 2019.”
Grande is seeking $10 million in damages.
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